The businessdictionary.com
defines “effectiveness” as the degree to which objectives are achieved
and the extent to which targeted problems are solved. It is the
capability of producing the desired result, so much so that
organisations have renamed it professional competence as it relates to
employees.
Whether effectiveness or professional
competence, result seems to be the crux of the matter. It is all about
getting things spot on from the get-go.
LinkedIn in itself is designed to be an
effective online business networking platform for professionals. Run by a
team of tech-savvy, trade-conscious intellectuals, it is designed to
offer the best in social media and business experience. You can easily
get started on the website by setting up an account, creating a distinct
profile, grooming your network and being part of the conversation.
These features should seem familiar, but
unlike most other social media conveniences, LinkedIn is adequately
equipped in terms of safety measures to present a most-reliable virtual
business rendezvous. How do I mean? Rightfully, you can only request to
connect with someone with whom you share an experience.
However, my aim is to go beyond the
basics of managing a LinkedIn account. Here are five tips on how to use
LinkedIn more effectively:
Continue reading after the cut....
Be grouped in: With so many
groups to choose from, you don’t want to miss out on this incredible
opportunity; that sounds like a popular jingle. LinkedIn groups exist to
bring common minds together in a bid to achieve common goals. In the
words of American football player, coach, and executive, Vince Lombardi,
“individual commitment to a group effort — that is what makes a team
work, a company work, a society work, a civilisation work”.
Having been an active LinkedIn user for a
few years now, I have discovered the merits of enlisting in
professional groups. You have access to loads of information, take part
in active discussions, review products and gain access to other business
leaders across the globe. For the young at heart though, there is great
wisdom in the tweet of Rev. Gbeminiyi Eboda of Harvest House Christian
Centre: “There is no way a man will walk with giants, eat what they eat
and remain a dwarf. Inspiration grows or goes via association.”
Follow companies: The list is
endless — from top financial institutions to technology firms, media
outlets, health establishments, etc. It is the corporate world out
there. By using this tool, you are guaranteed access to the latest
information at the helm of these companies that cut across new products,
policies, investments, acquisitions, mergers, job openings and lots
more.
Likewise, you get to shadow captains of
industry, more popularly called thought-leaders, on LinkedIn, and learn
from them first-hand about growing your business into a world-class
organisation.
Tap into the hidden job markets: I
have read that in this new media age, a large percentage of job
openings are no longer being advertised via the traditional media. I
strongly believe that a huge number of jobs out there are no longer
publicised in prints. Even when they are, quite a number are still
filled by recommendations and head-hunters. Indeed, a close friend was
invited to two interviews and he secured a full-time job with a
multinational venture via head-hunting on LinkedIn.
It has also been said that the
proportion of jobs not advertised increases with the level of the
position. It follows rightly that this is so because intelligence goes
beyond acing aptitude tests. Whatever the case, LinkedIn offers it all —
from paid job adverts to corporate head-hunting.
Find your selling point: Whether
it’s your brand you are promoting or product you are advertising,
LinkedIn stages an enabling environment. Users post product descriptions
in their home pages and get feedbacks in no time. Besides, you can send
inbox messages directly to your contacts, telling them all about your
brand or product. This, for me, is more targeted and reliable than
postings in the home page.
Be a premium subscriber: LinkedIn
offers three premium accounts for subscribers, ranging from business to
business plus; and finally, the executive account in ascension. Being a
premium subscriber offers myriads in services. Unlike basic accounts,
premium accounts provide users with in-mails that can be sent across the
LinkedIn network, with a guarantee of reply. More so, you get to view
profiles of people not in your network and a complete list of people who
have viewed your profile.
- Dare Alexander (kinnkit@yahoo.com @hlexito)/Punch
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