. Study finds both genders process images of men and women differently
. Scientists believe men are looking for a mate, while women are comparing themselves
We really do see men and women differently, scientists have revealed.
A
new study has found that our brains actually process images differently
depending on which gender we are looking at - regardless of we are men
or women.
The team behind the research say it could help explain why women are often the subject of sexual objectification. The research, published in the
European Journal of Social Psychology, found in a series of experiments
that participants processed images of men and women in very different
ways.
When casting our eyes upon an object, our brains either perceive it in its entirety or as a collection of its parts.
When
presented with images of men, people tended to rely more on 'global'
cognitive processing, the mental method in which a person is perceived
as a whole.
Meanwhile,
images of women were more often the subject of 'local' cognitive
processing, or the objectifying perception of something as an assemblage
of its various parts.
The team say the distinction is rather like the way we view pieces of a jigsaw compared to how we view the completes image.
The
study is the first to link such cognitive processes to objectification
theory, said Sarah Gervais, assistant professor of psychology at the
University of Nebraska-Lincoln and the study's lead author.
'Local processing underlies the way we think about objects: houses, cars and so on,' she said.
'But global processing should prevent us from that when it comes to people.
'We
don't break people down to their parts – except when it comes to women,
which is really striking. Women were perceived in the same ways that
objects are viewed.'
In the study, participants were randomly presented with dozens of images of fully clothed, average-looking men and women.
Each person was shown from head to knee, standing, with eyes focused on the camera.
After
a brief pause, participants then saw two new images on their screen:
One was unmodified and contained the original image, while the other was
a slightly modified version of the original image that comprised a
sexual body part.
Participants then quickly indicated which of the two images they had previously seen.
The
results were consistent: Women's sexual body parts were more easily
recognized when presented in isolation than when they were presented in
the context of their entire bodies.
But
men's sexual body parts were recognized better when presented in the
context of their entire bodies than they were in isolation.
'We always hear that women are reduced to their sexual body parts; you hear about examples in the media all the time. 'This research takes it a step further and finds that this perception spills over to everyday women, too,' Gervais said.
'The
subjects in the study's images were everyday, ordinary men and women …
the fact that people are looking at ordinary men and women and
remembering women's body parts better than their entire bodies was very
interesting.'
The team also
found both men and women have the same issue, and that regardless of
their gender, perceivers saw men more 'globally' and women more
'locally'.
'We can't just pin this on the men,' said Gervais.
'Women are perceiving women this way, too,' Gervais said.
'It could be related to different motives.
'Men
might be doing it because they're interested in potential mates, while
women may do it as more of a comparison with themselves.
'But what we do know is that they're both doing it.'
The team now hopes to work on a method to lessen the differences, which they hope could help limit the objectification of women.
'Based on these findings, there are several new avenues to explore,' said Gervais.
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