Thursday, June 4, 2015

TRENDING! #HoldACokeWithYourBoobsChallenge prompts fury after women are accused of trying to make breast cancer sexy


Campaigners have accused the organisers of the #HoldACokeWithYourBoobsChallenge on social media of attempting to make breast cancer 'sexy'.

The trend, which was started by a Las Vegas-based 'adult entertainment' scout encourages women - and occasionally men - to post photos with a soft drink held in their cleavage.

A large number of images have already been posted online showing mainly topless women attempting to cover their nipples while holding a can of coke in their breasts - all apparently in the name of raising money for breast cancer.

But it has since emerged that the trend started out as a joke intended to make fun of similar 'challenges' such as the Ice Bucket Challenge, and that no money is being raised for charity.

Continue after the cut for more photos (+18)....

Idea: Although the hashtag started as a joke and was never officially connected to breast cancer charities, Frost claims that he and Jaxx have since decided to use the publicity to promote awareness of the disease
Selfie: Dozens of images have already been posted on social media showing mainly topless women attempting to cover their nipples while holding a can of coke in their breasts

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