Tuesday, February 2, 2016

BAD! Zika virus forces Tata to rename ‘Zica’ car

Image result for zikaImage result for ‘Zica’ car

India’s biggest carmaker Tata Motors said Tuesday it would rename its new Zica hatchback as global alarm grows over an outbreak of the identical-sounding Zika virus.

Tata Motors has in recent weeks been heavily promoting the......
small Zica — whose name stands for “zippy car” — with a marketing campaign starring Barcelona footballer Lionel Messi.

But its launch comes at an unfortunate time, with the mosquito-borne Zika virus spreading rapidly through Latin America, where it has been blamed for a surge in brain-damaged babies.

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