India’s biggest carmaker Tata Motors said Tuesday it would rename its new Zica hatchback as global alarm grows over an outbreak of the identical-sounding Zika virus.
Tata Motors has in recent weeks been heavily promoting the......
small Zica — whose name stands for “zippy car” — with a marketing campaign starring Barcelona footballer Lionel Messi.
But its launch comes at an unfortunate time, with the mosquito-borne Zika virus spreading rapidly through Latin America, where it has been blamed for a surge in brain-damaged babies.
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